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Start a shop where anyone can list their items for sale
Target your shop at a community - say "cricketers around Oxford". Now anyone interested in cricket around Oxford has a place to advertise items
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Connect relevant websites to your shop
For example, local cricket clubs connect to your "Oxford Cricket" shop so their users can post and view advertisements in that group
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Visitors to your shop see all the items across your community
Visitors to your shop see items posted anywhere in your community